North American New Logo Sales Manager:
Texada Software, a leader in enterprise SaaS solutions for equipment dealers and rental companies, is looking for a results-driven North American New Logo Sales Manager to drive our new customer acquisition efforts. This role plays a critical part in Texada’s go-to-market strategy, focusing on ARR growth through new customer expansion. You will build and lead a team of New Logo Sales Executives, ensuring they deliver on Texada’s vision and values while driving market penetration and revenue growth.
Is This You?
You have a proven track record in enterprise SaaS sales and excel in building and scaling high-performing sales teams. You have a strategic mindset and understand how to drive new customer growth by leveraging data-driven sales methodologies. You thrive in fast-paced, performance-driven cultures and have a deep understanding of customer value creation. Collaboration is central to your leadership style, and you understand that winning is a team effort. You are passionate about leading and developing a world-class sales team.
Job Location:
This is a fully remote position ideally based in the Eastern or Central time zones of the United States or Canada. The role requires significant travel within North America to connect with customers, team members, and industry partners.
Key Responsibilities:
Go-To-Market Execution
- Execute and refine Texada’s New Logo GTM strategy to optimize performance and scalability.
- Assess current sales processes, identify gaps, and implement best practices for high-growth execution.
ARR Growth & New Customer Acquisition
- Expand Texada’s customer base through strategic prospecting, targeted sales campaigns, and consultative selling.
- Drive data-driven segmentation and account planning to increase win rates and revenue per account.
Sales Leadership & Execution
- Lead and scale a team of New Logo Sales Executives, ensuring consistent execution of sales processes and ARR goal attainment.
- Proactively identify and remove roadblocks to accelerate pipeline velocity and improve sales effectiveness.
Demand Generation & Market Expansion
- Partner with Marketing to refine demand generation strategies, optimizing pipeline growth.
- Build and leverage Texada’s Customer & Prospect Database (CaPdB) for precise market segmentation and outreach.
Operational Excellence & Performance Metrics
- Enhance sales reporting, forecasting, and performance tracking in collaboration with the Operations team.
- Drive a metrics-driven sales culture, ensuring accountability and execution at every stage of the funnel.
Team Development & Coaching
- Recruit, mentor, and develop a high-performing new logo sales team with a culture of continuous improvement.
- Provide structured coaching, performance feedback, and growth opportunities for your team.
Customer Engagement & Value Creation
- Engage directly with new prospects, ensuring Texada’s solutions deliver measurable business value.
- Build and maintain executive relationships to support long-term customer success and retention.
Desired Background:
- 5+ years of software sales experience, with at least 2+ years in a leadership role.
- Proven track record in enterprise software sales (ERP, CRM, HCM, or similar) with a focus on New Logo acquisition.
- Experience growing sales organizations in the $25M-$100M revenue range.
- Background in data-driven SaaS sales environments and a strong understanding of enterprise buying cycles.
- Industry experience in heavy equipment, fleet management or auto dealership software providers is a plus.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
Key Competencies for Success:
Leadership & Collaboration
What we’re looking for:
- Strong team-building and coaching abilities.
- Ability to foster a culture of accountability, performance, and collaboration.
Sales Execution & New Logo Growth
What we’re looking for:
- Deep experience in hunting, consultative selling, and long sales cycles.
- Ability to optimize sales processes for scalable, repeatable success.
Data-Driven Decision Making
What we’re looking for:
- Strong analytical mindset, using metrics to inform strategy.
- Experience leveraging AI tools, CRM, and CPQ systems to automate sales operations.
Customer-Centric Mindset
What we’re looking for:
- Ability to translate Texada’s value proposition into tangible business outcomes.
- Exceptional relationship-building skills with executive decision-makers.
Who You Will Be Working For:
Serving leading equipment dealers and rental companies in North America, Australia & New Zealand, and Europe, Texada Software specializes in SaaS solutions tailored for the equipment rental, sales, and service industries. Established in 1984, the company leverages extensive industry experience to offer a comprehensive platform that manages the entire equipment lifecycle. This includes everything from customer relationship management and service delivery to inventory and rental asset management. Texada's growth platform enables dealers and rental companies to digitize their customer engagements and drive growth through improved equipment sales, service, and reantal. Learn more at www.TexadaSoftware.com
At Texada We Are…
Purposeful, Passionate, and Proud: We are here to make a difference - to our industry, our customers, and to each other.
Innovators & Learners: We innovate our products and our company. Our innovation involves trying new things, that sometimes work well and other times don’t. As we try we learn, and as long as we learn, we are succeeding.
Driven to improve, not to be perfect: We are fanatical about improving our products and our company. Our bias is for improvement, not perfection. “Most Improved” is our favorite award.
Delivering our Long-term Vision Today: We have a long-term vision for transformation in our industry. Our vision is for the long term, but we are impatient to bring it to life. We find ways to bring our vision to life today.
PowerfulTogether: We recognize that while we are built from different people and cultures, we are better and stronger together. We embrace our diversity with a firm commitment to being PowerfulTogether.
We are focused on building a diverse and inclusive workforce. If you’re excited about this role but do not meet 100% of the qualifications listed above, we encourage you to apply.
Texada is committed to Employment Equity and encourages applications from every race, religion, belief, and ethnic origin, regardless of age, disability, sexual orientation, or gender identity.
Texada fosters an inclusive and accessible environment. If you need assistance or an accommodation during the recruitment process, you may contact us, and we will work with you to support your request.