Texada Software is seeking our next Sales Development Rep (SDR). In this early career role, you will connect to prospective businesses to build relationships and qualify prospects. While you will be working to drive individual prospect relationships, this role will also be a key contributor to the overall success of the sales team, with a focus on increasing revenue.
**Please note that the role is remote with occasional days in our Mississauga office, but will be primarily focused on work within Pacific Time Zone hours.
As you become a Texada aficionado with deep knowledge and understanding of our tools and services you will play a significant part in growing our customer base, both in the heavy equipment dealership space and heavy equipment rental industry. If you are seeking to pursue your sales aspirations, then we encourage you to apply. As a hunter, you will create the spark between prospects and our products to support our Sales Executives. Our data driven metrics and marketing automation tools will assist you in achieving your revenue targets.
Strategic Value
Increase Texada's presence and profitability within the equipment market segment by:
- Meeting or exceeding projected revenue goals
- Landing new logo customers for Texada offerings
- Identifying potential cross-sell opportunities within existing accounts
- Working with delivery and customer success to ensure high customer satisfaction
Core areas of contribution
- Follow-up on inbound marketing leads and identify qualified opportunities
- Create target prospects lists and nurture raw leads to Marketing Qualified Leads (MQLs)
- Qualifying inbound leads (60% of monthly targets) to generate Sales Qualified Leads (SQLs) using a scorecard process and seeking out outbound opportunities (40% of monthly targets)
- Cold call into prospects generated by variety of outside sources
- Profile strategic accounts by identifying key individuals, researching and obtaining business requirements, and presenting solutions to begin sales cycle
- Educate and develop prospects leading to hand-off to sales teams
- Nurture new marketing leads by educating and developing prospects
- Set appointments for Sales team when a lead reaches a qualified stage
- Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in our CRM (Hubspot)
- Utilize CRM to track key metrics, aiding in decision making and resource allocation; Identify, approach, and initiate businesses we can add value through our products and services
- Lead or participate in other assigned projects
Other engaging activities to drive success
- Drive attendance for webinars and live seminars, set meetings for conferences
- Collaborate with sales and marketing team members on strategic sales
- Become knowledgeable on the industries in which we serve, namely construction asset management, field service, and equipment rental – knowing the landscape across North America and identifying areas where we can become industry partners.
- Provide robust forecasting for current and new accounts, to aid in decision-making and resource allocation of the organization.
- Become a primary contributor and leader in strategic thinking and discussion on sales
What we are hoping to find in your background
- Bachelor’s degree from an accredited college or university
- Preferred: Experience in an outbound software sales environment; success with technical sales over the phone, video conferences, and in person
- Background in technology sales or lead generation is a plus
- Prior success in quota driven sales environment a plus
- Experience using a HubSpot (or comparable CRMs) is an asset
How to grab our attention
- Passion for building trust and leveraging relationships into business solutions
- Critical thinking, effective team collaboration
- Ability to take initiative, be resourceful, be proactive and tackle difficult situations
- Working knowledge of asset management or the heavy equipment rental/dealer industry software is a plus
Competencies for success
- Persuasive Communication: Presents oneself clearly and articulately when speaking, assuring that others fully comprehend the intended message; Uses appropriate grammar tailored to the audience; Provides motivation and benefits of moving forward with a buying decision
- Analytical and Critical Thinking: Review and manage data with strong attention to detail; combine facts with likely possibilities; articulate and resolve complex problems
- Quality Focused: A recognition of the value of doing things the right way; having a high sense of integrity and thoughtfulness in your actions
- Action Oriented: A bias for action, when you see a problem, you solve it using your technical savvy, influence and internal resources
Who you will be working for
Texada fundamentally transforms how equipment dealers and rental companies manage their business while enabling growth through high-margin equipment service and rental. Serving a large global market with double-digit growth, Texada is poised to lead industry disruption through the delivery of its scalable and integrated platform. Texada serves international customers through its presence in the U.S. Canada, Germany, and Australia. Please visit www.TexadaSoftware.com for additional information.
Our Core Values
- Purpose, Passion, and Pride: What motivates us day to day.
- Learning from Innovation: As long as we are learning, we are succeeding.
- Improvement, not Perfection: We are fanatical about improving our products, our processes, our team, our systems.
- Delivering our Long-term Vision Today: We are impatient to bring our vision to life.
- Being PowerfulTogether: We embrace our various strengths and diversity with a firm commitment to being more PowerfulTogether.
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
Texada is committed to Employment Equity and encourages applications from every race, religion or belief and ethnic origin, regardless of age, disability, sexual orientation, or gender identity.
Texada fosters an inclusive and accessible environment. If you need assistance or an accommodation during the recruitment process, you may contact us at and we will work with you to support your request.